What is Print-on-Demand? A beginner’s guide for merchants


What Is Print-on-Demand?
Print-on-demand is an ecommerce model where products are only created once an order is placed. Instead of buying stock upfront, merchants upload designs to their online store, and products are produced on demand.
This model has grown rapidly because it lowers risk, speeds up time to market, and gives merchants access to global buyers.
How Print-on-demand works
Here’s a step-by-step overview of the POD process:
- Create & Upload Designs
Merchants upload their artwork to their store - Customer Orders
A shopper buys a product online - On-Demand Production
The order is automatically routed to a production partner who prints the design on the chosen item (using methods like DTG, DTF, or sublimation) - Shipping & Delivery
The finished product is packed and shipped directly to the customer
From the merchant’s perspective, it’s hands-off: the POD provider handles production, packing, and shipping.
Benefits of Print-on-demand for merchants
POD offers unique advantages that make it especially attractive for creators, entrepreneurs, and growing brands:
- No upfront investment - No warehouses, no inventory, no large order commitments
- No underage or overage costs - Produce exactly what you sell, nothing more, nothing less
- Sustainable model - Less waste from unsold stock and lower carbon emissions through local fulfilment
- Unlimited design testing - Upload thousands of designs and scale the winners without financial risk
- Global reach with local experience - Sell to customers anywhere, while providing local payment methods, faster shipping, and “Printed in USA” or “Made in EU” trust signals
- Focus on growth, not logistics - Merchants spend time building their brand while POD handles the backend
Why Print-on-Demand is the future of merch
Print-on-demand removes traditional barriers to entry in ecommerce. Small creators can start a merch line with zero upfront costs, while larger brands use it to test new products quickly and sustainably.
By combining low risk, scalability, and global reach, POD is reshaping how merch businesses are built and grown.
👉 Ready to get started? With Mayzing, you can launch your merch line today, test unlimited designs, and sell globally - all without holding a single piece of inventory.